ERIC MECHE
ABOUT ME:
I’m a creative director and designer based in Toronto, focused on building bold, story-driven products across fashion, footwear, and digital media. I run 318tttt, a design studio where I create custom sneakers, visual campaigns, and one-of-one product drops. Over the past few years, I’ve collaborated with music artists, influencers, and brands—including a highlight project with WWE at the Royal Rumble—to bring original ideas to life through design, storytelling, and creative direction. Lately, I’ve been working on CLE 2025, a futuristic eyewear concept that merges product design, branding, and digital visuals. Everything I make is rooted in culture, crafted by hand or modeled in 3D, and designed to stand out. I’m looking to connect with teams, brands, and collaborators who are building things that haven’t been done before. I’m open to freelance, full-time, or project-based work—whatever leads to something great.
eric@thelabel318.com
@318ttttttttttt
FEATURED PROJECTS:
1. WWE x 318TTTT
Role: Creative Director, Designer. Location: Tampa, Florida. Year: 2024.
About The Project:
In early 2024, I collaborated with WWE to design a limited-edition set of custom sneakers and posters for their Royal Rumble event in Tampa. The goal was to merge wrestling culture with my design style — bold, surreal, speed-driven, and collectible.
Process:
Sketched out rough concepts by hand. Used AI tools to experiment with colorways and textures. Hand-painted or stitched final pairs myself. Shot product photos, built a launch layout, and released via Instagram and direct contact
Highlights:
“NBA + Kanye” inspired pair – Clean white base, oversized lace loops, and branded paneling. Gradient blue-on-white pair – Inspired by speed, fluidity, and motion blur photography. Split-toe silhouette (Y2K edition) – A futuristic take on athletic forms from early 2000s catalogs
SEE MORE 318TTT COLLABORATIONS HERE.
FEATURED PROJECTS:
1. WWE x 318TTTT
Role: Creative Director, Designer. Location: Tampa, Florida. Year: 2024.
About The Project:
In early 2024, I collaborated with WWE to design a limited-edition set of custom sneakers and posters for their Royal Rumble event in Tampa. The goal was to merge wrestling culture with my design style — bold, surreal, speed-driven, and collectible.
Process:
Sketched out rough concepts by hand. Used AI tools to experiment with colorways and textures. Hand-painted or stitched final pairs myself. Shot product photos, built a launch layout, and released via Instagram and direct contact
Highlights:
“NBA + Kanye” inspired pair – Clean white base, oversized lace loops, and branded paneling. Gradient blue-on-white pair – Inspired by speed, fluidity, and motion blur photography. Split-toe silhouette (Y2K edition) – A futuristic take on athletic forms from early 2000s catalogs
SEE MORE 318TTT COLLABORATIONS HERE.
FEATURED PROJECTS:
1. WWE x 318TTTT
Role: Creative Director, Designer. Location: Tampa, Florida. Year: 2024.
About The Project:
In early 2024, I collaborated with WWE to design a limited-edition set of custom sneakers and posters for their Royal Rumble event in Tampa. The goal was to merge wrestling culture with my design style — bold, surreal, speed-driven, and collectible.
Process:
Sketched out rough concepts by hand. Used AI tools to experiment with colorways and textures. Hand-painted or stitched final pairs myself. Shot product photos, built a launch layout, and released via Instagram and direct contact
Highlights:
“NBA + Kanye” inspired pair – Clean white base, oversized lace loops, and branded paneling. Gradient blue-on-white pair – Inspired by speed, fluidity, and motion blur photography. Split-toe silhouette (Y2K edition) – A futuristic take on athletic forms from early 2000s catalogs
SEE MORE 318TTT COLLABORATIONS HERE.
